Cult Gaia Resort Fashion Show: Fashion Photography Coverage
The Cult Gaia Resort 2024 Fashion Show was a showcase of bold design and craftsmanship, held at the stunning Academy Museum of Motion Pictures in Los Angeles. Our team at BILLIONMONSTERS provided fashion and architecture photography coverage for the event, from backstage first-look photography to post-production, ensuring the brand’s visuals were ready for immediate publicity.
First Look Photography for Fashion PR
Backstage, we captured each look just before the models hit the runway, providing critical assets for PR campaigns and e-commerce product detail pages.
Architectural Photography of the Runway and Installations
The runway itself was a work of art. Our team focused on the architectural elements of the set design, highlighting the geometric and artistic details that were in perfect harmony with Cult Gaia’s aesthetic. This imagery provided valuable assets for their marketing and digital advertising campaigns, showcasing the thoughtful design that set the stage for the collection.
Post-Production for Fashion PR
With fashion events, timing is crucial. After the show, we worked with Cult Gaia’s marketing and creative teams to deliver quick edits and retouching, ensuring high-quality visuals were ready for media outlets like Vogue. This efficient post-production allowed the brand to gain immediate PR attention for the Resort 2024 collection without missing a beat.
Collaboration Across Multiple Teams
The success of an event like this relies on the coordinated efforts of many teams. Collaborators included IMG FOCUS for event production, WOLFGANG PUCK for catering, casting director David Chen from The Wall Group, and KMJR for public relations. Floral arrangements by Audrey in the Garden and makeup artists from R3-MGMT further contributed to the show’s seamless execution.
Comprehensive Usage Across Marketing Channels
The images we produced for Cult Gaia will be used across a range of platforms for the next year, including their e-commerce site, social media, catalogs, out-of-home (OOH) advertising, and digital ad campaigns. Our focus was on providing flexible, high-quality visuals that could serve various marketing needs throughout the year.
Acknowledging the Cult Gaia Team
This project would not have been possible without the incredible team at Cult Gaia, whose vision and dedication drove the success of the show:
Jasmin Larian, Creative Director and Founder
Sara Fisher, Director of E-commerce
Paolo Rosicarelli, Design Director
Jaya Bouquet, PR Manager
Sophia Aymond, Content Producer
Lauren Kessler, Art Director
Their creative direction were instrumental in bringing this collection to life.
Conclusion
At BILLIONMONSTERS, we aim to capture the essence of each project, ensuring that brands like Cult Gaia have the visuals they need to support their marketing efforts. Our role in this event highlighted the importance of strong imagery in promoting fashion collections, both in the moment and long after the show ends.
