Chase Sapphire x Sundance: Influencer Partnership, FOMO Marketing Coverage
At the Sundance Film Festival, BILLIONMONSTERS covered the Chase Sapphire Reserve influencer partnership through the PR agency FleishmanHillard, managing content creation and live social media distribution for our client, Ezinma, a world-renowned Roc Nation artist. Our primary focus was delivering real-time social media content and FOMO marketing strategy to maximize engagement and organically amplify the partnership.
We captured key moments throughout the festival, ensuring that Ezinma’s involvement was seamlessly integrated into the Chase Sapphire brand’s aspirational message. From exclusive film panels to private cast parties, our content showcased the unique experiences cardmembers enjoyed, driving excitement and engagement through targeted social posts.
Aligning with Brand Positioning and Legal Requirements
Before the event, we carefully digested the comprehensive brand guidelines and partnership brief provided by Chase Sapphire and FleishmanHillard. This ensured that every piece of content aligned with Chase Sapphire’s legal requirements and brand positioning. We collaborated closely with the PR agency and Chase Sapphire teams to confirm that all content adhered to the necessary disclosures and FTC regulations while accurately reflecting the brand's aspirational tone.
Strategic Media Capture and Real-Time Engagement
BILLIONMONSTERS was responsible for creating and sharing live content across social platforms, using FOMO marketing to highlight the exclusivity of the Chase Sapphire experiences. By strategically capturing media that resonated with the influencer’s audience, we drove high engagement and ensured that the content stayed true to both the influencer’s and Chase Sapphire’s brand values.
Reporting and Optimization
Our team also provided detailed performance reporting throughout the event, analyzing metrics such as engagement, reach, clicks, and views. By tracking these in real time, we were able to optimize content to enhance its impact, maximizing visibility and organic growth for the partnership.
Conclusion
BILLIONMONSTERS played a pivotal role in amplifying the Chase Sapphire Reserve influencer partnership at Sundance, focusing on real-time social media management, FOMO-driven content, and strategic reporting to maximize reach. Our approach ensured that the partnership resonated with Ezinma’s audience while elevating the Chase Sapphire brand through aspirational storytelling and engagement.
