Our Favorite Email Marketing Automations Ahead of BFCM

Fall retail fashion campaign shot by BILLIONMONSTERS in Tujunga, CA for a third year client.

Make the Most of Klaviyo Flows

Before the Black Friday Cyber Monday (BFCM) rush, setting up essential automated sequences is a smart way to engage the surge of new website visitors and buyers. These flows, designed around customer actions like product views or cart abandonment, ensure your brand stays front and center during the most crucial points in their buying journey.

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What Data Shows

According to Klaviyo, successful brands, big or small, typically have at least 8 active revenue-generating flows in place by Q4, while larger companies often have 13 or more. To get the most out of BFCM, aim to have a minimum of 8 well-crafted flows, using a strategic approach as outlined in our recommended checklist.

For larger businesses, it’s worth setting up additional flows tailored specifically for BFCM, like those targeting VIP customers with exclusive offers. These flows tap into heightened customer interest and can lead to a significant boost in sales during this busy season.

Don’t forget to integrate SMS flows into your strategy. SMS offers a great way to send timely reminders and exclusive deals, complementing your email campaigns and increasing overall engagement.

“Our data showed that top brands, regardless of size, have at least 8 revenue-generating flows live in Q4. Larger brands, meanwhile, have at least 13.”

— Klaviyo

List of Flows To Launch

• Small businesses

  Launch these 6 flows:

  • Welcome series

  • Abandoned cart

  • Browse abandonment

  • Post-purchase

  • Win-back

  • +1 specific to business needs

• Medium businesses

  Launch these 10 flows:

  • Welcome series

  • Abandoned cart

  • Browse abandonment

  • Post-purchase

  • Win-back

  • Back-in-stock

  • BFCM

  • Minimum usage

  • VIP

  • +1 specific to business needs

• Large businesses

  Launch these 13 flows:

  • Welcome series

  • Abandoned cart

  • Post-purchase

  • Browse abandonment

  • Win-back

  • Back-in-stock

  • BFCM

  • Price drop

  • VIP

  • Review request

  • Minimum usage

  • Cross-sell

  • +1 specific to bespoke integrated data sources or business needs

"Good" Campaign Vs. "Great" Campaign

According to Klaviyo’s data from 2023, these were the key factors that set apart a “good” campaign from a “great” one:

A great campaign uses:

1. Personalized content to each customer.

2. A clear and compelling call-to-action (CTA).

3. Channel-specific best practices

Is your brand looking to set up Klaviyo flows?